Platform improvements — October 2026
More control over inventory and ad delivery, new creative workflows, and clearer reports.
October 2026
September 2026
Platform improvements — September 2026
A month of updates for ElementalTV. Reporting and analytics DOOH and co-viewing impressions count what was actually seen — Impressions are s...
Elemental TV AdVision — every creative, understood before it serves
Elemental TV now runs AdVision, creative intelligence for the Ad Server: every video and image creative that reaches you is analyzed before ...
Elemental TV Non-Linear Ads — CTV ads outside the ad break
Elemental TV now supports the five IAB non-linear CTV ad formats — Pause, Screensaver, Overlay, Squeezeback and In-Scene — end to end. Adver...
Elemental TV Sales Agent — CTV inventory through AdCP
Elemental TV now runs a Sales Agent on the Ad Context Protocol (AdCP). AI buying agents can discover the CTV inventory of the publishers we ...
Connect Elemental TV to Claude
Query your ad server in plain English — no dashboard required. Elemental TV now runs a remote MCP server. MCP (Model Context Protocol) is an...
Product updates are now in the platform
You'll find a megaphone icon in the top bar, next to the help button. That's where platform updates land from now on — new features, improve...