Elemental TV now runs a Sales Agent on the Ad Context Protocol (AdCP). AI buying agents can discover the CTV inventory of the publishers we represent, get products with prices and impression estimates, and create and manage media buys — with every campaign approved by the adops team before it goes live.

What buying agents can do

• Discover — products with readable targeting signals, prices and weekly impression estimates
• Buy — create a media buy with your creatives; we approve, then it delivers
• Manage — pause, resume, cancel or re-budget approved buys, self-serve
• Report — impressions, spend, pacing and reach from the same data we use

For publishers

Represented inventory is declared in standard adagents.json / brand.json files and listed in the AdCP registry. Getting your inventory in takes one line in your /.well-known/adagents.json.

What's next

Native support for FAST channels as AdCP collections — our contribution to the protocol, now merged into the spec.

Learn more and connect → https://agent.elementaltv.com