Elemental TV now supports the five IAB non-linear CTV ad formats — Pause, Screensaver, Overlay, Squeezeback and In-Scene — end to end. Advertisers run them from the Elemental TV DSP, programmatic partners transact them with ratified signaling, and non-linear stays opt-in by design — nothing serves where it was not explicitly allowed.

What you can do

• Set up — Non-Linear Image and Non-Linear Video creatives, configured per format, with allowed positions and playback methods controlled per creative.
• Target — campaigns target placement and position with the full ratified value sets.
• Deliver — validated NonLinearAds VAST (image or video), signaling echoed for player verification, partner tracking preserved verbatim.
• Scale — the Ad Server accepts non-linear bids from connected programmatic demand and validates every response against the request.

For publishers

Your player renders the format; we bring validated demand. Send linearity=2 with plcmt and pos on your video bid requests — that is the whole signaling change.

What's next

Menu and tile placements via the Native API, deeper SIMID interactivity, and automated creative pipelines on the upload API.

Learn more and connect → https://nonlinear.elementaltv.com