Elemental TV now runs AdVision, creative intelligence for the Ad Server: every video and image creative that reaches you is analyzed before it serves — advertiser and domain, IAB and sensitive categories, family safety, offensive content, political and child-directed signals, and what the ad says. Publishers see it in the Creative Library, filter and block on it and report on it; platforms get the same analysis over one API call. AdVision never blocks a creative on its own — your Allow / Block profiles decide, and our team enables it on your account.

What you can do

• See — every creative explained next to the creative itself: advertiser name and domain, IAB categories, language, content type, stitched ads, and the safety flags — approved for families, acceptable quality, offensive content, unreasonable claims, political and child-directed.
• Filter — find creatives by AdVision metadata, advertiser domain, family approval, quality, or the Political Ad, COPPA Relevant, Offensive Content and Unreasonable Claims flags.
• Control — Allow / Block profiles on AdVision attributes at global, supply-source or ad-unit level, evaluated before a creative serves; bid enrichment carries the advertiser domain, advertiser, categories and language into outgoing bids under the rules you set in Library Settings.
• Report — AdVision categories, taxonomy and advertiser domain as report dimensions in SSP and DSP reports. The same metadata backs real-time bidding and server-side ad insertion.

For platforms and partners

One API call: POST a creative URL, repeat the call until it returns 200, and get one flat JSON record per creative — political and COPPA blocks attached when the creative qualifies. Ask support@elementaltv.com for an API key.

What's next

Sensitive-category controls in the Creative Library, image and non-linear creatives on the same path, and deep per-frame analysis.

Learn more and connect → https://advision.elementaltv.com